KIND Healthy Snacks today announced a deal with Thunder F Kevin Durant, who will collaborate with the brand on a "Strong & Kind" campaign. The tie-in includes a donation of $1M from KIND to Durant's foundation (KIND).
Sports nutrition brand Force Factor today announced that it has signed Bruins RW Shawn Thornton as an endorser. Thornton will appear in marketing campaigns to promote Force Factor's growing line of sports supplements (Force Factor).
AMA Pro Racing, IMSA and NASCAR announced the launch of FansChoice.tv, a collaborative digital platform that will live stream races not covered by broadcast TV. It will allow users to watch multiple cameras on their tablet or mobile device, and access archived broadcasts on demand (NASCAR).
CBS Sports Network today named its on-air broadcast team for coverage of the AFL in '14. Andrew Catalon and Ari Wolfe will handle play-by-play, with Anthony Herron and Sherdrick Bonner to serve as analysts (CBS Sports).
IT staffing and services firm Apex Systems has renewed its partnerships with golfers Scott Piercy and J.B. Holmes (Apex Systems).
