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Rickie Fowler Promotes Crowne Plaza Rewards Club With Prank Videos

Crowne Plaza Hotels & Resorts today released a series of online videos starring golfer Rickie Fowler that tout “The Big Win” promotion around its IHG Rewards Club. The series features Fowler giving golf and business trip advice to reward club members. The campaign also allows club members to personalize "prank" videos for friends of Fowler doling out fake tips designed to mess up their game. The spots, which were created by PGA Tour Entertainment and Ogilvy, were shot at Riviera Country Club and mark the third season Fowler has partnered with the hotel brand (Crowne Plaza).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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