Lids Sports Group To Operate NFL's Super Bowl Store At Macy's
Lids Sports Group on Friday announced a deal with Macy's and the NFL to operate the official NFL Shop in N.Y. around Super Bowl XLVIII. The NFL Shop, located on the fourth floor on Macy's Herald Square, will open on Sunday and remain in operation through Feb. 4. It will offer official Super Bowl merchandise from Nike and New Era, as well as customized gear. The location is adjacent to the Super Bowl Boulevard retail and festival area (LIDS).