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Volume 24 No. 112
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Delta Activating USSA Sponsorship With #GoldLuck Digital Effort

Delta will activate its U.S. Ski & Snowboard Association (USSA) sponsorship ahead of the Sochi Games with the #GoldLuck digital campaign that launches at events this weekend. Fans can record 10-second personalized video messages at mobile video units that will be placed at upcoming USSA Olympic qualifying events in California, Utah and Colorado and at select airports during January. Snowboarder Louie Vito this weekend will work with Delta and help fans create their own videos (Delta).