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Volume 24 No. 114
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NBA Renews Sponsorship Deals With Sears And Under Armour

The NBA today formally announced that it has renewed its sponsorship deals with Sears and Under Armour. As part of the renewed partnership with UA, player endorsers such as Warriors G Stephen Curry, Pistons G Brandon Jennings, Knicks G Raymond Felton and Bobcats G Kemba Walker will be depicted in uniform in national marketing campaigns promoting the company's footwear (NBA).

Sears is back "for another year at the promotional partner level and will continue to title sponsor the All-Star Saturday Night Shooting Stars competition." It also "will use NBA experiences as rewards for its Members Only frequency/loyalty program" (SPORTSBUSINESS JOURNAL, 10/28 issue).