AOL Signs Video Syndication Agreement With ESPN
AOL today signed a syndication agreement with ESPN "in a bid for a bigger foothold in video advertising." ESPN will join AOL's online video-programming network that "already includes" the Wall Street Journal, SI and 1,700 other publishers. ESPN as part of the agreement "can sell short commercials that run at the start of each video clip, with both AOL and ESPN sharing in the revenue." Publishers participating in AOL’s network can "feature ESPN’s video content on their sites" and "receive a cut of any advertising buys." ESPN as a result of the deal "will become the anchor provider of sports-related content for AOL’s network" (BLOOMBERG.com, 10/9).