Menu
Closing Bell

Royal Purple Inks Three-Year Title Sponsorship Of Las Vegas Bowl

The Las Vegas Bowl "has a new sponsor and a new name for at least the next three years," as Texas-based Royal Purple lubricant company has signed on for the Dec. 21 bowl game. The Mountain West-Pac 12 game will be called the Royal Purple Las Vegas Bowl. Royal Purple "paid more than $1 million per year for the three-year deal." The ESPN-owned bowl "has locked in the team selection rights for six years, giving Royal Purple the right to pit the top team of the Mountain West Conference against the Pac 12’s 5th-ranked team" (REVIEWJOURNAL.com, 9/25). Maaco announced in December that it would not renew its sponsorship of the bowl (THE DAILY).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2013/09/25/Royal-Purple.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2013/09/25/Royal-Purple.aspx

CLOSE