Hyundai Outlines Plans For College Football Activation This Season
Hyundai today announced its activation plans for the third year of its college football marketing campaign. The automaker again has partnered with 25 programs to bring 154 on-site events to stadiums throughout the country. The Hyundai Fieldhouse hospitality area will be present at 25 featured games. A contest tied to the Fieldhouse will allow one fan to win a '14 Veloster Turbo. Hyundai will cap off the season by again serving as title sponsor of the Sun Bowl (Hyundai).