Yahoo Sports Redesign Focuses On Ease Of Use, Personalization

Yahoo today launched a brand-wide redesign of its web pages, including Yahoo Sports, bringing a more consistent look and experience across its seven main web destinations. For the Sports site specifically, the new format is intended to increase the ease with which users can access their favorite team- and league-specific content, as well content from exclusive partners like NBC Sports. Yahoo Fantasy offerings also have been redesigned, again with an emphasis on ease of use. The Yahoo Sports redesigns also will take effect on the iOS, Android phone and tablet versions of the site.

Yahoo Sports Head of Products Brian Marshall said the new site "brings a personalized content stream front and center and provides one-click access to users' favorite teams." He added the redesign is the "next step in creating a consistent more personalized sports experience."