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Volume 24 No. 114
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New Pepsi Max TV Ad Features Tie-In With "Madden NFL 25"

Pepsi Max today is rolling out a new TV ad that stars Pro Football HOFer Barry Sanders and features a tie-in with EA Sports' "Madden NFL 25" video game, for which Sanders is the cover athlete. The "Disappearing Sanders" spot, created by TBWA/Chiat/Day, L.A., begins airing today in primetime on multiple cable networks. The ad promotes a sweepstakes and the opportunity to unlock a "Madden NFL 25" Player Pack. The premise of the ad is to ask viewers why Sanders retired in his prime in '99 (Pepsi Max).