MetLife Adds PGA Tour Sponsorship To Its Golf Portfolio
MetLife today formally announced that it has become an official marketing partner of the PGA Tour and Champions Tour. The four-year pact, which runs through '16, gives MetLife the designations of official life insurance company of the two tours and official aerial coverage provider of the PGA Tour (MetLife).
MetLife blimps have been "hovering over PGA Tour events since 1987" through deals with broadcast rights holders. The insurance company also has an LPGA affiliation, "through which it conducts golf clinics for women" (SPORTSBUSINESS JOURNAL, 7/29 issue).