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Volume 24 No. 156
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Esurance Rolls Out Marketing Campaign Featuring Bryan Brothers

Esurance has launched a multimedia ad campaign featuring tennis players Bob Bryan and Mike Bryan that features a 30-second TV commercial titled, "Tennis for the Modern World." The ad shows the Bryans wearing iconic tennis fashion from the last century and highlights the game's advancement over the past 100 years. The spot will air during U.S. Open and U.S. Open Series programming. The campaign also includes print, online, search, display, social media and on-site activation at the U.S. Open (Esurance).