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Volume 24 No. 156
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Coke Launches TV Spot Around Mexico Soccer Team Sponsorship

Coca-Cola today announced that it will debut a TV spot entitled "Wave" to celebrate its sponsorship of the Mexican men's national soccer team. The commercial, via Ogilvy & Mather, was shot at Estadio Azteca in Mexico City and will air in the U.S. on Univision. Follow-up campaign creative on billboards will begin July 15 and in print on Aug. 14. Coca-Cola has been a sponsor of the Mexican team for more than 30 years, including the last 10 as part of the team's annual tour of the U.S.