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Cycling Teams Strike Deals Ahead Of Upcoming Tour De France

Trek Bicycle Corp. has agreed to "take over the RadioShack Leopard cycling team from Luxembourg real-estate developer Flavio Becca next year." Trek, a sponsor of the team since its inception in '10, said that it is "in talks with 'several marquee athletes' and will start seeking partners immediately." Financial terms of the agreement were not disclosed (BLOOMBERG NEWS, 6/26).

Meanwhile, News Corp. has agreed to a new sponsorship deal with cycling's Team Sky, which "will add the 21st Century Fox brand to the riders' kit and support vehicles when the Tour de France begins this weekend" (REUTERS, 6/26).

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