MLS Inks Six-Year Deal With Topps To Be Official Trading Card
MLS today formally announced a multiyear partnership that makes the Topps the league’s official trading card producer. Per the deal, Topps will produce trading card sets, player stickers and albums and other collectibles. The trading card company will launch its first MLS collection in July (Topps/MLS).
MLS Senior VP/Consumer Products Maribeth Towers said that "discussions with Topps started six months ago." MLS and Topps completed the six-year agreement "without agency involvement." Topps replaces Upper Deck as the league's trading card license (SPORTSBUSINESS JOURNAL, 5/13 issue).