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Volume 24 No. 115
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Mike's Hard Lemonade Taps Carlos Bocanegra For Ad Campaign

Mike’s Hard Lemonade has engaged U.S. national soccer team D Carlos Bocanegra for a campaign it is running around Cinco De Mayo. Bocanegra, who is of Mexican heritage, is featured in print and digital advertising and POS materials in the U.S. promoting a sweepstakes. The top prize is a trip to Spain to train with the former national team captain. Bocanegra currently plays for Racing de Santander in Spain’s second division.