LG Running Marketing Campaign, Giveaways Around NCAA Tourney
NCAA sponsor LG Electronics today announced plans for a series of activations around the men's basketball tournament. The brand's "Do March Right" initiative invites fans to share tips for game-viewing, answer sports trivia and describe game-time recipes for a chance to win a trip to the Final Four in Atlanta. CBS Sports' Greg Anthony will return as the face of the "Do March Right" campaign, which also features promotional activities, retail tie-ins, print/TV/online ads and an LG Coaches' Cook-Off (LG). LG has "new advertising that will break with the start of the tournament" (SPORTSBUSINESS JOURNAL, 3/11 issue).