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Volume 24 No. 156
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Suns, Southwest Airlines Launching Digital Rewards Program

The Suns and sponsor Southwest Airlines today announced the launch of "Club Orange," a digital fan loyalty program designed to reward fans for interacting via online, social and mobile outlets. After registering at fans.suns.com, Club Orange members can earn points for more than a dozen digital activities. The points can then be redeemed for more than 150 items, including memorabilia, autographed jerseys and prize drawings. The program was developed in conjunction with Row27, Minneapolis (Suns).