Coyotes Launch "Join The Hunt" '13 Marketing Campaign
The Coyotes today announced the launch of their new '13 season marketing campaign, "Join the Hunt," which was developed by Anderson Advertising & PR, Scottsdale. The effort began earlier this week with radio and TV spots, which highlight the team's recent success despite turmoil on and off the ice. It will continue to roll out with digital and outdoor activations, as well as new versions of the TV and radio spots throughout the season. View the first spot of the campaign (Coyotes).
The Red Wings will open tonight's team practice at Joe Louis Arena to the public free of charge. It will be followed by a free open skate for fans (MLIVE.com, 1/17). The Capitals also will open tonight's practice to the public for free. The event at Verizon Center is part of the team's "efforts to mend fences with fans" following the lockout (WASHINGTONPOST.com, 1/17).