Organizers of the '14 Sochi Games today unveiled a "futuristic torch" based on "the contrasts of the world's largest country and combining Russian folklore, including a mythical Firebird, with space-age technology" (REUTERS, 1/14).
Tennis player Victoria Azarenka's representation at Lagardere Unlimited today announced that she has agreed to a multiyear endorsement deal with Red Bull, making her the "first tennis player signed by the beverage giant" (ESPN.com, 1/14).
The Bills have selected architecture firm Populous to head up the Ralph Wilson Stadium renovation project (Populous).
NASCAR today formally announced a six-year extension of their long-term partnership, keeping Featherlite as the Official Trailer of NASCAR through '18 (NASCAR).
World Baseball Classic, Inc. today announced that ESPN has been selected as the exclusive Spanish-language telecast partner in the U.S. for both the '13 and '17 WBC tournaments (MLB).
Wireless Internet provider Clearwire today announced a marketing deal with WWE. The brand will activate at a total of 20 WWE events in '13. Financial terms were not disclosed (WWE).
The Sabres sold 31,213 tickets yesterday during a 24-hour presale period for season-ticket holders and mini-pack holders, setting a team record for single-day ticket sales, excluding the '08 Winter Classic (Sabres).
