UGG Launching Marketing Campaign Featuring Tom Brady
UGG Australia today announced the launch of a new UGG for Men integrated marketing campaign for the holiday season featuring Patriots QB Tom Brady. The campaign, titled "Pink Slip," debuts today and will include TV, print and digital components. Aspects of the effort were inspired by Brady's tradition of giving teammates UGG for Men "Ascot" slippers. The campaign was produced by M&C Saatchi, L.A., and directed by the Guard Brothers (UGG Australia).