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Closing Bell

Buzzer Beaters....

The Hawks have renewed their deal with CSE, Atlanta, which will remain the team's marketing agency of record for the second consecutive year (CSE).

StubHub today announced a multiyear partnership to become the official fan-to-fan ticket marketplace of the 76ers. The 76ers become StubHub’s first integrated NBA partner (StubHub).

Centerplate has opened its first permanent 49ers team store at Town & Country Village in Palo Alto, Calif. The 1,800-square foot store features a Santa Clara Stadium Preview interactive area that allows customers to test potential sightline views at the stadium (Centerplate).

ISC today announced that it has selected IOMEDIA to develop and launch its online sales operations for ticketing and camping at all 12 of its NASCAR venues (ISC).

Digital marketing/advertising agency Two Affix, N.Y., announced that it has signed Falcons CB Asante Samuel for marketing representation (Two Affix).

Audi of America announced that it will return as the official automotive sponsor of the U.S. Ski Team (Audi of America).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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