Cheerios Returning As Co-Primary Sponsor Of RCR's No. 31 Chevy
Richard Childress Racing today announced that General Mills' Cheerios brand will return as the primary sponsor of the No. 31 NASCAR Sprint Cup Series Chevy driven by Jeff Burton for six races in '13, as well as an associate sponsor for the balance of that season. General Mills began its partnership with RCR in '08 by sponsoring the No. 33 Cup entry. The brand moved its sponsorship to the No. 31 car as a co-primary sponsor for the '12 Sprint Cup Series season (RCR).