Cam Newton Continues To Build Endorsement Profile With Belk Deal
Belk will announce a partnership with Panthers QB Cam Newton tonight at the department store chain's Charlotte HQs. The imminent deal marks Newton's "second local endorsement, following his new ad campaign with Carolinas HealthCare System." Both the hospital system and Belk are also sponsors of the team. The '11 NFL Rookie of the Year also "has become a familiar national pitchman with Under Armour and Gatorade, among others" (BIZJOURNALS.com, 10/8).