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Closing Bell

Tim Finchem Touts TV Ratings In State Of The PGA Tour Talk

PGA Tour Commissioner Tim Finchem during today's State of the Tour address said TV ratings are up 31% over '11 for weekend coverage and up 14% on Thursdays and Fridays. Of those watching a Tour event, they watched on average 19% longer than last year. "By every estimation, it's been a fantastic year," Finchem said.

During the first three events of the Playoffs for the FedExCup, PGATour.com had 2 million total streams, a quarter of those coming from iPad and iPhone apps. Traffic on PGATour.com is up 75% during the playoffs, and it was up 115% for the BMW Championship, the third playoff event. The tour's digital presence will increase next year when the full tournament TV broadcast will be simulcast online and on mobile devices.

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