Tim Finchem Touts TV Ratings In State Of The PGA Tour Talk
PGA Tour Commissioner Tim Finchem during today's State of the Tour address said TV ratings are up 31% over '11 for weekend coverage and up 14% on Thursdays and Fridays. Of those watching a Tour event, they watched on average 19% longer than last year. "By every estimation, it's been a fantastic year," Finchem said.
During the first three events of the Playoffs for the FedExCup, PGATour.com had 2 million total streams, a quarter of those coming from iPad and iPhone apps. Traffic on PGATour.com is up 75% during the playoffs, and it was up 115% for the BMW Championship, the third playoff event. The tour's digital presence will increase next year when the full tournament TV broadcast will be simulcast online and on mobile devices.