ESPN Re-Brands Soccer Coverage Under ESPNFC Moniker
ESPN today formally announced the full launch of ESPNFC, a multiplatform global soccer brand that debuts today in conjunction with the start of multiple soccer seasons and int'l friendlies. In addition, the newly re-branded show "ESPNFC Press Pass" will make its debut overnight at 2:00am ET on ESPNews (ESPN). In another aspect of the re-branding, "Soccernet – ESPN’s current title for its coverage of the sport – will cease to exist." The ESPNFC branding for soccer TV coverage will take effect tonight with ESPN2's broadcast of the U.S.-Mexico friendly (SPORTSBUSINESS JOURNAL, 8/13).