ACC, YouTube Host "Hangout" To Mark Start Of Digital Partnership
The ACC and YouTube, in the wake of their recently announced content partnership, today hosted a "hang out" on the ACC Digital Network YouTube channel. The session consisted of a digital chat featuring ACC Commissioner John Swofford, Wake Forest QB-turned-digital reporter Riley Skinner, UNC football coach Larry Fedora, and YouTube Global Head of Sports Content Claude Ruibal, who joined the conversation from London.
Ruibal said YouTube has been "working hard to get college content on the platform, and you guys are the first in. We're so excited about that. It's a tremendous win for us." Ruibal also noted the site is launching a new video player for the London Games, and ACC content "lends itself really well to that." Ruibal: "Hopefully we'll have a lot of live content from you. Our new video player is just really engaging. It's got the ability to share content on the fly, instant replay, DVR and indexing of key moments."
Swofford: "We've tried to be very strategic as a league in getting ACC content anywhere and everywhere. ... This just is a further enhancement of that ... making sure fans have access to all things ACC worldwide." When asked about what ACC content on YouTube would consist of, Swofford said, "What we'll be starting with is live studio shows on Saturday morning, hangouts like this one, highlights that will be available going forward. So this is a very important piece of an overall strategy."