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Closing Bell

ESPN’s Celtics-Heat Opener Up From Mavericks-Thunder Last Year

ESPN earned a 6.6 overnight Nielsen rating for last night’s Celtics-Heat NBA Eastern Conference Finals Game One, up 25% from the Mavericks-Thunder Western Conference Finals opener on the net last year. Meanwhile, ABC earned a 5.5 overnight for the Celtics’ Eastern Conference Semifinals Game Seven win over the 76ers on Saturday night. That figure is up 12% from a 4.9 overnight for the comparable Thunder-Grizzlies Game Seven last year, which aired on a Sunday afternoon.

TNT finished with a 4.8 fast-national U.S. rating and 7.8 million viewers for Game One of the Thunder-Spurs Western Conference Finals on Sunday night. Those figures mark the highest-rated and most-viewed Western Conference Finals opener ever on the net, but are down 23% and 30%, respectively, from a 6.2 rating and 11.1 million viewers for the net’s Heat-Bulls opener last year.

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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