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Closing Bell

Taco Bell Launches Promotion Featuring MLB-Themed Packaging

Taco Bell is launching a promotion in conjunction with MLB and Sony's "MLB The Show 2012" video game. Beginning today, the 99-cent Beefy Nacho Burrito is available in the $5 Buck Big Hitter Box, with Red Sox 1B Adrian Gonzalez on the box and drink cup. Purchasing the box allows consumers to play as Gonzalez in a Home Run Derby mobile app built from "MLB The Show 2012." The TV spot for the Beefy Nacho Burrito was shot in Angel Stadium (THE DAILY).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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