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Volume 24 No. 154
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TBS' LCS Audience Down 44% With Smaller Markets, NFL Competition

TBS finished with a 2.9 U.S. rating and 4.6 million viewers for the six-game Cardinals-Brewers NLCS, down 43% and 44%, respectively, from last year’s Rangers-Yankees ALCS. While both series went six games, last year's ALCS featured much larger media markets. TBS this year also went head-to-head with NFL primetime games on three nights, compared to only one such instance last year. 

Compared to the five-game Phillies-Dodgers NLCS in '09, Cardinals-Brewers was down 24% in ratings and viewership (3.8 rating/6.1 million viewers). Last night’s series-clinching game earned a 3.6 rating and 5.9 million viewers, marking the top-rated game of the NLCS, but down 50% in ratings and viewership from the ALCS clincher last year, which earned a 7.2 rating and 11.863 million viewers on a Friday night.