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Wheaties Unveils Limited Edition Boxes Featuring Rodgers, Matthews

General Mills' Wheaties brand today unveiled two limited edition boxes honoring the Super Bowl champion Packers: one featuring QB Aaron Rodgers and another featuring LB Clay Matthews. The Wheaties and Wheaties Fuel boxes will be sold exclusively in Wisconsin. They will be available for purchase within the month (General Mills). The MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL's Ed Stych notes Minnesota-based General Mills will not sell the boxes outside Wisconsin, "even though with thousands of transplanted Packers fans, the Twin Cities seems like fertile ground, as well" (BIZJOURNALS.com, 9/7).

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