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Volume 24 No. 156
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Skechers Signs Patriots' Danny Woodhead To Endorsement Deal

Skechers today announced that it has signed Patriots RB Danny Woodhead to a two-year endorsement deal. Woodhead will appear in a worldwide multiplatform marketing campaign for the Skechers Fitness footwear collection. The endorsement includes two product lines: the Resistance ProSpeed running shoes and ProTR training shoes. The campaign is scheduled to launch during the '11 holiday season (Skechers).