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Closing Bell

Gildan To Sponsor New Mexico Bowl As Part Of Deal With ESPN

ESPN and Gildan Activewear today announced a multiyear deal for title sponsorship of what will now be called the '11 Gildan New Mexico Bowl. The deal is part of a partnership between ESPN Regional Television (ERT) and the apparel company. Included in today's announcement was an unveiling of the bowl's new logo. ESPN and Gildan originally announced the partnership last month, revealing that it would involve multiple collegiate events owned and operated by ERT. These events include seven college bowl games and several early-season basketball tournaments (THE DAILY).

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