American Airlines during the Mavericks’ victory parade today awarded F Dirk Nowitzki 200,000 free miles and an all expenses paid trip to Barbados, according to ESPN Dallas' Jeff Caplan. American Airlines is the naming-rights sponsor of the Mavericks’ arena (TWITTER.com, 6/16).
UEFA today formally announced that Wembley Stadium will host the '13 Champions League Final. This will be the venue's seventh European Cup Final and the "first time the same stadium will stage the match twice in three seasons (FA).
MSG today formally announced the launch of MSG Action Sports. The new division plans to partner with Quiksilver to make MSG Networks and the Fuse music network the official broadcast partners of the Quiksilver Pro New York in September in Long Beach, N.Y. (MSG).
The WNBA this year again is hosting Dads & Daughters week. Each of the league's 12 teams will host a Dads & Daughters home game, as well as other events featuring special promotions, collectible items, clinics, player appearances and contests (WNBA).
Incapital has signed on as a sponsor of the '11 Herbalife World Football Challenge (Incapital).
3d Lacrosse today announced a marketing and sponsorship deal with Easton Lacrosse. The two entities will produce events and training programs while also sponsoring teams together (3d Lacrosse).
