Montreal Impact Sign Five-Year Jersey Sponsorship Deal With BMO

Canadian bank BMO has signed a five-year jersey sponsorship deal with the Montreal Impact soccer club, which is slated to make its MLS debut in '12. The team has yet to release images of the jersey, but Impact President Joey Saputo said it will remain blue. The Canadian bank, which in '07 signed a jersey sponsorship deal with Toronto FC, becomes the first company to sponsor two MLS squads' jerseys simultaneously. BMO’s sponsorship includes the front of the Impact jersey as well as signage at Saputo Stadium, on team tickets and on the team’s bench.

BMO is one of the founding partners of Canada’s other MLS team, the Whitecaps. The bank currently sponsors the Canadian Soccer Association and the country’s men’s and women’s national teams, as well as 900 soccer teams at the youth level. BMO will introduce a Team Up with the Impact program that funds youth players to attend Impact games.