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  • NFL, NFLPA Ordered To Enter Mediation Thursday In Minnesota
  • NFLPA To Hold Dinners, Skills Clinic In N.Y. Around NFL Draft
  • PGA Tour BMW Championship Leaving Chicago For Denver In '14
  • Alex Ovechkin Stars In New Playoff TV Spot For Capital One

NFL, NFLPA Ordered To Enter Mediation Thursday In Minnesota

By Daniel Kaplan

The NFL and class counsel for the players suing the league to revoke the lockout were ordered today by U.S. District Judge Susan Nelson to enter into mediation starting Thursday in Minneapolis. Few observers give the mediation much of a chance, but the sides must meet with chief magistrate judge Arthur Boylan at 9:00am CT Thursday. Nelson, in signing the order, said the meetings could not be used against either side in court, and would not stay the proceedings.

The NFL’s core legal argument is that the court does not have jurisdiction over the dispute, but Nelson is ordering the mediation within her court district. The NFL was arguing for mediation back in DC at the office of the Federal Mediation & Conciliation Service. But the players rejected that, saying those talks were for when they were a union.

The NFLPA decertified on March 11, though the league contends that was a sham. If the mediation does not lead to a resolution, Nelson is expected to issue her decision next week. If she lifts the lockout, the question then becomes if she will issue a stay while the NFL appeals to the Eighth Circuit Court of appeals. League insiders are far more confident of their chances at the Eighth circuit than in the Minnesota federal court district.

NFLPA To Hold Dinners, Skills Clinic In N.Y. Around NFL Draft

The NFLPA "continues to roll out plans" for "The Debut," their event planned later this month around the NFL Draft in N.Y. The NFLPA events "won't compete directly with the draft" and will include dinners for incoming rookies on Thursday and Friday nights, plus a fitness and skills clinic. The dinners will be located in Times Square so the rookies "can quickly get over to Radio City Music Hall after they eat." A total of 20 rookies have committed to attend, and a number of current and former NFL players "will also be there to welcome the players" (PROFOOTBALLTALK.com, 4/11).

PGA Tour BMW Championship Leaving Chicago For Denver In '14

Sources indicated that the PGA Tour BMW Championship "will leave Chicago" in '14. The FedExCup playoff event will be played at the Denver-area Cherry Hills Country Club, with club member and Pro Football HOFer John Elway scheduled to make the formal announcement tomorrow morning. The '13 event "remains up for grabs, and several Chicago-area courses are in the running" (CHICAGOBREAKINGSPORTS.com, 4/11).

Alex Ovechkin Stars In New Playoff TV Spot For Capital One

Capital One tonight is premiering a new TV spot starring Capitals LW Alex Ovechkin ahead of the start of the Stanley Cup Playoffs on Wednesday. The 30-second spot, which debuts at 6:00pm ET on the bank's Facebook page, is titled "Slapshot Locations." It features Ovechkin standing atop a building overlooking DC, taking slapshots toward Capital One branch locations throughout the DC metro area (THE DAILY).

Meanwhile, Remington is bringing back its Beard-A-Thon charitable promotion, inviting fans to grow beards during the playoffs and raise money for charity. Fans can visit BeardAThon.com to register and invite family, friends and colleagues to participate (Beard-A-Thon).

Mets Offer 50% Discount On Some Tickets To Bring Fans Back

The Mets today sent e-mails to “some of the fans who purchased individual game tickets last April,” offering 50% off a “select number of seats to weekday games this April.” The Mets are “expecting modest crowds for this week’s series against the Rockies” at Citi Field. Mets Exec VP/Business Operations Dave Howard said it is a limited offer designed to “reward customers from last year and encourage them to come back to the ballpark and see the 2011 Mets” (NEWSDAY.com, 4/11).

Washington State Univ. To Unveil New Brand Identity, Uniforms

Washington State Univ. AD Bill Moos tonight will unveil a department-wide brand and identity program. During tonight's event, football, basketball, baseball and volleyball players will model new Nike uniforms for the '11-12 season. The gear incorporates new crimson and gray colors along with new lettering and numerals that will be identical across each uniform. Moos also will distribute a manual that provides guidelines for the appropriate use of logos (WSU).

Potential "Madden NFL 12" Cover Athletes Down To Final Four

The list of NFL players who could make the cover of EA Sports' "Madden NFL 12" video game has been narrowed to four: Packers QB Aaron Rodgers vs. Browns RB Peyton Hillis and Eagles QB Michael Vick vs. Vikings RB Adrian Peterson. Fan vote will determine the cover athlete, to be announced on ESPN2's "SportsNation" later this month (Mult., 4/11).

The underdog Hillis has "jumped out to a shockingly large lead" over Rodgers, thanks in part to an an "online campaign that includes front page treatment on ClevelandBrowns.com, as well as ongoing Twitter and Facebook campaigns by his team" (ESPN.com, 4/11).

Buzzer Beaters....

The Buccaneers today announced that they have inked a four-year contract extension with GM Mark Dominik, who just completed his second season in that position (Buccaneers).

Sirius XM Radio and Horse Racing Radio Network today announced a nationwide broadcast deal for all three Triple Crown races. The broadcasts also will be available via apps for Apple devices as well as several Blackberry and Android-powered smartphones (Sirius XM Radio).

Panini America has signed Recom Group as the exclusive technology partner for the company's soon-to-be-released Panini HRX, a video trading card (Panini America).

Quick Hits....

"They have just never seemed to find the best and healthiest home for the franchise. They just seem to go to the next green pasture" – Univ. of Oregon Warsaw Sports Marketing Center Managing Dir Paul Swangard, on the NBA Kings possibly moving to Anaheim, which would be the team's fourth relocation since '48 (SACRAMENTO BEE, 4/11).

"If the Canucks score, beverage sales go up accordingly" – Restaurant & Food Service Association of British Columbia CEO Ian Tostensen, on a study from last year that showed establishments catering to the Canucks saw a 30% boost in sales during the playoffs (VANCOUVER SUN, 4/11).

Twitter Me This….

GNC Exec VP & Chief Branding Officer Jeff Hennion: “Stan's a good guy - this would be great for Arsenal.”

NASCAR driver Jimmie Johnson: For those who want to see me make a fool of myself, I will be in the Quail Hollow Pro-Am on May 4th... Please bring head gear & shin guards.”

CBS announcer Peter Kostis: “I want to thank Luke Donald, Adam Scott and esp @RoryMcIlroy for being so gracious after their rounds yesterday. Golf's future is secure.”

Yahoo Sports’ Maggie Hendricks: “I had just hit 3,000 followers when I spoke up about the Masters and Tara Sullivan last night. Not at 3,000 now. Good riddance.”

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

The Daily's Hot Reads....

The MIAMI HERALD's Dan Le Batard writes, "The NCAA claims to not be a business. … It isn't a business. It's a sports-sanctioned and government-funded scam" (MIAMI HERALD). Also, the N.Y. TIMES' Joe Nocera sees evidence of a double standard in the NCAA's punishment of Baylor F Perry Jones and UConn coach Jim Calhoun (N.Y. TIMES).

The ARIZONA REPUBLIC's Wagner & Harris write, "The Fiesta Bowl's recent internal report on influence-peddling and spending abuses suggests that at least some board members neglected their duty of care, ignored warning signs and failed to impose checks or balances that might have prevented the scandal" (ARIZONA REPUBLIC).

Also:

See the Hot Reads section for more sports business-related links.

Tonight's Events....

Penguins C Mike Rupp and his wife, Christi, are heading up a fundraiser for Nicole and Mark Cleland, who lost their 7-year-old daughter and unborn child in a collision with a drunk driver in December. Rupp will join Penguins D Kris Letang, Penguins D Brooks Orpik, Pirates 3B Pedro Alvarez and Pirates P Paul Maholm for an autograph session at Consol Energy Center. The Penguins sold an allotted 300 wristbands for the event at $35 apiece in about 45 minutes on Wednesday.

Daily Download....

Rickie Fowler gives Saints RB Reggie Bush an introductory golf lesson in this Masters-themed video from Red Bull.

Channel Surf....

Lakers C Pau Gasol will make a cameo appearance on Univision's "Eva Luna" at 8:00pm ET.

Former boxer Mike Tyson will appear on Fox News’ “On The Record” at 10:00pm ET.

Ravens LB Ray Lewis will appear on PBS’ “Tavis Smiley.”

Headliners....

Here are tonight’s headline guests on the following talk shows:
“Late Show” Alec Baldwin
“Tonight Show” Jamie Foxx
“Late Late Show” Isabella Rossellini
“Late Night” Miley Cyrus (r)
“Jimmy Kimmel Live” David Arquette
“Conan” Chris O’Donnell

Daily Digit....

7,236,507 – Number of Facebook fans of FC Barcelona F Lionel Messi, who created a page on the social networking site Wednesday (THE DAILY). The page reached the 6 million mark "within a few hours" of launching (AFP, 4/6).

Notes & Quotes From This Day In SBD History….

2006
The Guardian reports Arsenal F Thierry Henry will switch from Nike to Reebok “to become the new face of the sports brand’s controversial ‘I am what I am’ campaign.”