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Closing Bell

LOCOG's Deighton Discusses Ambush Marketing At '12 London Olympics

Organizers of the '12 London Games today revealed that Heineken has "bought the exclusive 'pouring rights' as the official lager supplier inside the Olympic Park and various venues next year." LOCOG CEO Paul Deighton said that the organization "would be quick to call time on anyone who tried to crash the party" with ambush marketing. Deighton: "We have a very active anti-ambush team who in the main will operate in an education-orientated basis so people understand what is allowed and what isn't allowed" (REUTERS, 2/3).

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