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Volume 25 No. 61
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The Daily Insider
Afternoon News & Headlines
Thursday, February 24, 2005
4:00pm ET

24 Hour Fitness Signs Jeremy Bloom, Three Others To Endorsement Deals

Dale Earnhardt Jr. Teams With Orange 21 For Signature Sunglass Series

NFL Network Tonight Beginning Expanded Coverage Of Scouting Combine

Asics Extends Endorsement Pact With Deena Kastor Through ’08 Olympics

1980 Arena In Lake Placid, NY, Renamed 1980 Rink, Herb Brooks Arena

Buzzer Beaters/Tonight’s Events/Channel Surfing/In Other News/The Daily Stat


JEREMY BLOOM, THREE OTHERS JOIN 24 HOUR FITNESS ROSTER

USOC sponsor 24 Hour Fitness today announced endorsement deals with freestyle skier Jeremy Bloom, alpine skier Daron Rahlves, snowboarder Gretchen Bleiler and speed skater Jennifer Rodriguez, all of whom are ’06 Olympic hopefuls. The quartet will appear in 24 Hour Fitness advertising, marketing and promotional materials, as well as make personal appearances on behalf of the company (24 Hour Fitness).


LITTLE E TEAMING WITH ORANGE 21 FOR SUNGLASS SERIES “E EYEWEAR”

Dale Earnhardt Jr. and Orange 21 today announced plans to launch a sunglass series, “E Eyewear,” at this weekend’s NASCAR Nextel Cup Series Auto Club 500 at California Speedway in Fontana. Earnhardt’s signature sunglasses, the E 402, will be sold at his trackside merchandising vehicle throughout the weekend in Fontana (Orange 21).


NFL NETWORK EXPANDS COVERAGE OF ANNUAL SCOUTING COMBINE

NFL Network tonight at 7:00pm ET begins its 14 hours of coverage of the NFL Scouting Combine with “NFL Total Access” on location in Indianapolis. USA TODAY noted that compared to last year, “when all six hours of its coverage … were tape-delayed, eight hours of this year’s workouts by prospective draftees will be carried live. Starting Saturday, there will be four daily two-hour shows” (USA TODAY, 2/23).


BUZZER BEATERS

The WTA and ATP Tours will host a combined awards ceremony for the first time on March 22 at the Four Seasons Hotel Miami, in association with NetJets (ATP Tour).

Asics has extended its endorsement deal with U.S. Olympic Bronze Medal-winning distance runner Deena Kastor through the ’08 Olympics in Beijing. Kastor’s relationship with Asics began in ’01 (Asics).

Auto parts manufacturer Remy Int’l today signed a three-year associate sponsorship agreement with Hemelgarn Racing for its No. 91 car in the IRL IndyCar Series (Remy).

The 1980 Arena where the ’80 “Miracle on Ice” took place in Lake Placid, New York, last night was renamed 1980 Rink, Herb Brooks Arena in honor of the late coach who led the U.S. team to its historic Olympic Gold Medal (AP, 2/24).

The Cubs today announced that they will host a “Tribute to Mia Hamm” day when the club plays the Nationals at Wrigley Field on July 3. Hamm will throw out the first pitch and accept a donation from the Cubs to her charitable foundation. Hamm is married to Cubs SS Nomar Garciaparra (Cubs).


NOW HEAR THIS

The following are notable quotes from today’s news:

  • Retief Goosen last Tuesday before the PGA Tour Nissan Open hosted a media reception on behalf of Grey Goose, his new sponsor. At the event, Goosen joked, “I have never really drunk vodka but I’ve had a few tonight. Somebody is going to have to drive me home” (GOLFWORLD, 2/25 issue). Read the full story.
  • As the team has signed several big-name free agents this offseason, Mets Exec VP/Business Operations Dave Howard said of ticket sales, “This would be my 14th season with the Mets and this is unlike anything I have seen in terms of the activity and excitement” (“Bullseye,” CNBC, 2/23). Read the full story.
  • CBS’ David Letterman, on the IOC Evaluation Commission’s visit to N.Y.: “It’s going very well. So far, only one committee member is missing” (“Late Show,” CBS, 2/23). Read the full story.

CHANNEL SURFING

USA Network will air first-round coverage of the PGA Tour Chrysler Classic of Tucson at 6:00pm ET.

The Golf Channel will air first-round coverage of the LPGA Tour SBS Open at Turtle Bay at 6:30pm ET.

ESPN will air NCAA basketball: Wisconsin-Michigan State at 7:00pm ET.

ESPN2 will air NCAA basketball: Marquette-Cincinnati at 9:00pm ET and Gonzaga-Portland at 11:00pm.

TNT will air 76ers-Knicks at 7:00pm ET and Kings-Mavericks at 9:30pm.

FSN will air NCAA basketball: Arizona State-Washington at 10:30pm ET.

ESPN’s Tony Kornheiser and Michael Wilbon will appear on CBS’ “Late Show” at 11:35pm ET.

Daytona 500 winner Jeff Gordon will appear on ABC’s “Jimmy Kimmel Live.”

NASCAR driver Kurt Busch and Bulls G Ben Gordon will appear on FSN’s “BDSSP.”


HEADLINERS

Here are tonight’s headline guests on the following talk shows:

“Late Show”

John Travolta

“The Tonight Show”

Dennis Franz

“The Late Late Show”

Jami Gertz

“Late Night”

Barbara Walters

“Jimmy Kimmel Live”

Jeff Gordon


TODAY’S ARTICLES OF INTEREST

The ORANGE COUNTY REGISTER’s Michael Lev writes, “A survey of prominent sports media this week revealed that Arte Moreno’s name change hasn’t completely taken yet – but that it’s only a matter of time before it does.  Some Web sites still refer to our local nine as the ‘Anaheim Angels.’  Others, such as MLB.com, the official Web site of Major League Baseball, are on board with the L.A. Angels of Anaheim moniker” (ORANGE COUNTY REGISTER).

See The Daily Insider’s Articles of Interest section for more sports business-related links.


THE DAILY STAT: BILLBOARD CHARTS

The following lists Billboard Magazine’s top-selling CDs for the week ending February 20 (BILLBOARD.com, 2/24).

RK

ALBUM

ARTIST

LABEL

1)

Genius Loves Company

Ray Charles

Hear

2)

American Idiot

Green Day

Reprise

3)

The Documentary

The Game

Aftermath/G-Unit

4)

Grammy Nominees 2005

Various Artists

Grammy

5)

Confessions

Usher

LaFace

6)

Seventeen Days

3 Doors Down

Republic/Universal

7)

Get Lifted

John Legend

Good Music/Columbia

8)

Encore

Eminem

Shady/Aftermath

9)

Songs About Jane

Maroon 5

Octone/J

10)

Breakaway

Kelly Clarkson

RCA


If you have any questions, comments or suggestions, please let us know at:
dailyinsider@sportsbusinessdaily.com

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