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Editorial Calendar

Sports Business Journal for 2024

To view a printable version download it here.

Columns

WEEKLY:

FORUM opens each edition with Publisher and Executive Editor Abe Madkour’s take on the most important topics and personalities in the industry.

MARKETING & SPONSORSHIP is a weekly must-read on sponsorship, advertising and marketing news written by longtime Editor-at-Large Terry Lefton. It is consistently one of the most widely read features in the magazine. 

MONTHLY:

FACILITIES & TICKETING is an insider’s look at news and innovations in facility design, construction and operation. Reporter Bret McCormick opens the door to the latest news in venues, ticketing and fan experience.

FINANCE: Reporter Chris Smith crunches the numbers on how deal-makers across sports and finance are continually putting the pieces in place to attract and retain investors in teams, facilities, venture capital and more.

SUTTON IMPACT: In one of our most popular regular columns, longtime sports business veteran Dr. Bill Sutton details best practices on ticketing, renewals, group sales and corporate sponsorship strategies applicable to both leagues and sponsors.

WOMEN’S SPORTS: MIT Sloan School of Management lecturer Shira Springer writes about the intersection of sports and culture, with an emphasis on women in sports — both on the field and in the front office.

FUTURE OUTLOOK: Longtime educators and marketers Rick Burton and Norm O’Reilly offer a unique look at what’s on the horizon for sports and business, with a keen focus on trends around hockey and the Olympics.

*Issues To Be Determined will be added to the Sports Business Journal site as they are announced. To get the latest information go to advertise.sportsbusinessjournal.com.

All editorial topics listed here are subject to change, without notice, at the discretion of the publisher.