Sports Business Journal for 2020
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THE LEFTON REPORT is a weekly must-read on sponsorship, advertising and marketing news written by Sports Business Journal/Daily Editor at-Large Terry Lefton. It is consistently one of the most widely read features in the magazine.
LABOR & AGENTS BY LIZ MULLEN covers the dynamic world of sports agencies and talent agents, as well as the key labor issues facing the sports industry. Her weekly column is a can’t-miss among top sports agents and talent negotiators, as well as league and labor leaders.
SPORTS MEDIA BY JOHN OURAND is known for its provocative and spirited opinion, offering a unique perspective on the latest trends in the dynamic and fluid sports media space. From rights fees to programming trends to ratings spin, Ourand delivers keen analysis of some of the hot-button issues that everyone is talking about.
A longtime sports business veteran, Dr. Bill Sutton authors a monthly column on best practices. His column continuously receives the most feedback and response of any column to appear in Sports Business Journal. Sutton details best practices on ticket pricing, renewals, group sales and corporate sponsorship strategies applicable to both leagues and sponsors.
All editorial topics listed here are subject to change, without notice, at the discretion of the publisher.