Menu
Marketing and Sponsorship

Pearl Jam to collab with MLB around album release

With Pearl Jam releasing its 12th studio album at midnight yesterday, MLB is working with the rock band on a cross-promotion campaign that will feature in-park, broadcast and social activations around the debut of “Dark Matter.” MLB Network produced customized sizzle reels of each teams’ season highlights, set to Pearl Jam’s new single, “Running,” that clubs will use for scoreboard content and on their social platforms. A 60-second promo featuring the new song and highlights from across the league will be featured on MLB platforms and MLBN over the weekend. 

 

SBJ Morning Buzzcast: May 2, 2024

A public funding debate around the Bears; Ross preps for F1 Miami and MJ has pointed words on NASCAR Charter talks

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2024/04/19/pearl-jam-mlb-collaboration-new-album

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2024/04/19/pearl-jam-mlb-collaboration-new-album

CLOSE