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Indiana Univ. athletics taps Levy as F&B operator

Indiana Univ. Athletics has selected Levy as its official food and beverage partner. The school had long handled F&B in-house, but Levy will now oversee every aspect of hospitality on game days and non-event days, including concessions and premium seating at Memorial Stadium, Simon Skjodt Assembly Hall and the rest of the campus’ athletic venues.

Levy will also collaborate with Hoosier Athletics training and nutrition teams on custom dining programs to feed student-athletes. Levy, which recently landed new NFL business at Soldier Field and M&T Bank Stadium, will officially begin operating in Bloomington this summer.

IU fans can expect Midwest-influenced menu items like Smoked Chicken Wings, Hand-Breaded Pork Tenderloin Sandwiches, and a Smoking Goose Kitchen Sink Sausage Sandwich. Concourse concessions will also be enhanced with new grab-and-go destinations for faster service, and with Levy’s roots as restaurateurs, menus in premium areas will be upgraded. More specific details around menus will follow this summer.

Levy handles F&B for more than 20 college athletics programs. Levy has full athletic campus partnerships with five Big Ten schools, and serves UCLA, too, through the concessionaire’s Rose Bowl deal. Levy’s collegiate portfolio also includes major on-campus venues at Alabama, Notre Dame, Arkansas and other schools in every major conference. Chicago-based Levy has long had a presence in the neighboring Hoosier State; it ran F&B at Indianapolis Motor Speedway for a decade until earlier this year and is the current provider at Gainbridge Fieldhouse.

SBJ Morning Buzzcast: May 21, 2024

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On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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