Menu
Facilities

Fanatics to run retail operations at Nationals Park

The Nationals previously operated their own in-venue retail businessGetty Images

The Nationals, whose MLB campaign begins tomorrow afternoon against the Reds, have partnered with Fanatics on a long-term deal that sees Fanatics take over retail operations in and around Nationals Park. The Nationals previously operated their own in-venue retail business; they become the sixth MLB team for which Fanatics handles both in-venue and e-commerce retail.  The deal does not entail a partnership with Fanatics Sportsbook, as the Nationals already have a deal with BetMGM, which included the first retail sportsbook attached to an MLB ballpark.

The deal includes what Fanatics termed a significant capital investment in a multiyear improvement project to create a best-in-class retail experience for fans. The Home Plate Store and 300-level retail locations will be refurbished in 2024, followed by a larger scale renovation to, and expansion of, the main team store and Center Field Plaza in 2025.  

The Nationals partnership deepens Fanatics’ presence in the DMV region, joining the Commanders, Wizards, Capitals, D.C. United and Orioles -- all served by a distribution center in nearby Aberdeen, Md. 

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2024/03/27/fanatics-takes-over-retail-operations-nationals-park

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2024/03/27/fanatics-takes-over-retail-operations-nationals-park

CLOSE