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Audience Analysis: NCAA games dominate TV landscape

The list of the most-watched sports telecasts for the week of March 18 was dominated again by NCAA Men’s Tourney games. The NASCAR Cup Series race from Circuit of the Americas was the best non-NCAA event, even topping the Iowa-Holy cross game on the women’s side.

The chart below lists viewership figures for select recent telecasts.

SBJ Morning Buzzcast: April 26, 2024

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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