Menu
Leagues and Governing Bodies

USMNT eyes third Nations League title, new fans

The USMNT will face Mexico Sunday night in the Concacaf Nations League finalGetty Images

The USMNT tonight will attempt to win a third consecutive Concacaf Nations League trophy, while also trying to "win over more fans.” The majority of the crowd at AT&T Stadium is "expected to support the other finalist, Mexico." The U.S. sees "opportunity to continue attracting new fans in the U.S.-based Latin American community" ahead of the 2026 World Cup and the team is “aiming to engage a younger generation that does not necessarily have unbreakable rooting interests tied to family lineage.” For small-format events, such as the Nations League final four, Concacaf “chooses large venues to accommodate tens of thousands of Mexican fans and maximize ticket revenue.” Thursday’s semifinals doubleheader drew an announced crowd of 40,926, though “only a fraction" was on hand for the kickoff of the U.S.-Jamaica opener. Tonight’s final is “expected to attract greater U.S. fan turnout” -- but also a “larger contingent supporting Mexico” (WASHINGTON POST, 3/23).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2024/03/24/concacaf-nation-league-final-usmnt-mexico

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2024/03/24/concacaf-nation-league-final-usmnt-mexico

CLOSE