Paris 2024 Opening Ceremony to be shown in Imax

NBCUniversal and Imax have agreed to a deal to "bring live coverage of the Paris Olympic Games opening ceremony on July 26 to more than 150 giant-screen theaters" in the U.S. as ticketed events. Imax and NBCUniversal will "split the box office take" for the showings. NBC already had announced that its "daily live daytime coverage" of the Olympics will be shown at AMC Theaters across the U.S. from July 27 to August 11, "also as ticketed events." Select live coverage will be shown in "around 160 AMC locations, with tickets available via AMC and Fandango" (HOLLYWOOD REPORTER, 3/22). Imax hopes the "special, limited-time programming such as Summer Olympic coverage could drive moviegoers" to the theaters. Once they're there, "advertisements for other films or special events could lure them back again" (CNBC, 3/22).