German football to drop Adidas for Nike equipment

German soccer and Adidas "are breaking up," as the German Football Association announced today that Nike will "supply all of Germany’s national teams with its apparel and equipment" beginning in 2027. The new deal extends to 2034 and "ends Germany’s long-standing association with Adidas," which goes back some 70 years. Adidas has been supplying German soccer with its gear since 1954, and "only last week it presented the new jerseys" for the upcoming European Championship, which Germany is hosting this summer. German teams wore Adidas gear for all four of the men’s World Cup titles, their three European titles and the women’s two World Cup and eight European titles (AP, 3/21).