Paycor has agreed to a multiyear partnership with the Rams, naming it the "official human resources and payroll provider" for the team, SoFi Stadium and neighboring racetrack Hollywood Park. This is the "fourth NFL team that Paycor serves as a leading sponsor" (CINCINNATI BUSINESS COURIER, 3/20).
Puma has signed USMNT MF Weston McKennie to its roster of soccer players as one the new faces of its Future line (Puma).
SMAC Entertainment signed Seahawks WR DK Metcalf to its talent roster. SMAC will work with Metcalf to identify new business ventures for him in the entertainment media space, including film/TV productions and endorsements, licensing and partnerships (SMAC).
The Professional Tennis Players Association and its commercial affiliate, Winners Alliance, have partnered with developer Fungiball to secure rights to include over 250 pro men’s and women’s tennis players -- including Naomi Osaka, Nick Kyrgios, Jessica Pegula and Tommy Paul -- in their officially licensed tennis game set for launch in late March (PTPA).
The LPGA Dow Championship has "launched a new tournament logo," with the emblem helping to "mark the event’s fifth anniversary." The event is set to take place June 24-30 at Midland Country Club (MIDLAND DAILY NEWS, 3/20).
