CSM Sport & Entertainment has been officially rebranded to Wasserman. The UK-based agency was acquired by Wasserman in October of 2023 (Wasserman).
The Earthquakes signed a multiyear partnership with Ford to be their official Domestic Vehicles Partner. The tailgate lot in front of PayPal Park will now be known as the Ford Tailgate Lot, with Ford serving as the title sponsor for the club’s May 25 home game against Austin FC (Earthquakes).
The Hornets and Diamonds Direct signed a new partnership under which the Charlotte-based luxury jewelry retailer becomes a Proud Partner of the team. Under the agreement, Diamonds Direct becomes the entitlement partner of performances by the Honey Bees dance team (Hornets).
Energy drink brand Accelerator Active Energy signed U.S. gymnast Shilese Jones and USWNT MF Lindsey Horan as brand ambassadors (Accelerator).
The Professional Bull Riders team Austin Gamblers will sponsor Young's Motorsports and the No.42 car driven by Leland Honeyman Jr. in the Xfinity Series for the race this weekend at the Circuit of the Americas (Gamblers).
Austin Gamblers
