Fresh off his win at UFC 299 on Saturday, Bud Light says that it has signed lightweight fighter Dustin "The Diamond" Poirier to an endorsement deal, deepening its presence in the fight space further. The Anheuser-Busch brand declined to disclose further details, but Poirier is the first fighter to sign with Bud Light since it replaced Modelo as the official beer of UFC this year (Adam Stern, SBJ).
Rick Schnall sold his minority stake in the Hawks "to a group of investors including some existing Hawks owners" last summer "in order to buy a stake in the" Hornets alongside Gabe Plotkin, according to sources (BLOOMBERG NEWS, 3/11).
The NHL and NHLPA completed a leaguewide educational tour led by members of the NHL Player Inclusion Coalition, who hosted one-hour guided conversations with active players in all 32 locker rooms where discussions focused on diversity and inclusion (NHL).
Angel City FC has reached a multiyear Team Level Partnership with Slalom that will make the professional services company the club's official business transformation partner. As with all Angel City partnerships, 10% of the partnership will directly benefit local community organizations (Angel City FC).
Samsung is partnering with the Big Ten and Big Ten Network to make the Samsung Galaxy S24 Ultra the official smartphone camera of the conference. The device will play a unique role at the TIAA Big Ten Men’s and Women’s Basketball Tournaments, as it will take video and still images for the Big Ten Network, capturing action to be incorporated into the game broadcasts (Big Ten).
USA Bobsled/Skeleton has signed a deal with eyewear brand goodr to outfit USA Bobsled/Skeleton athletes with the brand's sunglasses and goggles (goodr).
Beverage company Electrolit has reached a deal to become the official hydration beverage of the 2024 Miami Open presented by Itaú, taking place from March 17-31 (Electrolit).
