N.Y. Toyota dealers snag terrace, gate naming rights at Red Bull Arena

red bulls

The Red Bulls have signed a marketing agreement with the Greater New York Toyota Dealers Association that grants the group “official vehicle” status, as well as in-stadium naming rights at Red Bull Arena and presenting sponsorship of the club’s home match against Inter Miami. Toyota replaces Honda in the automotive category, while Audi remains the club’s official luxury vehicle.

Under the multiyear deal, terms of which were not disclosed, the elevated group space at Red Bull Arena will be known as the Toyota Terrace, and the southwest corner entrance will be known as the Toyota Gate. A Toyota Title Night will be held on March 23 when the Red Bulls host Lionel Messi and Inter Miami. Additional in-venue assets will include field-level LED signage and video board exposure.

Saatchi & Saatchi represented the Toyota dealers in discussions with the Red Bulls, who were led by Dir of Partnership Sales Nick Lane.